FMCG

Latest news on digital advertising

We want to share with you our knowledge and discoveries.
Learn about advertising, apps and the FMCG industry.
We base our analyses of consumer trends on data from Listonic shopping lists.

Enjoy!

August 4, 2021

2 minutes

ROI Estimation – How Many Times Potential Sales Exceeds Costs of a Campaign in Listonic

ROI estimation is information about how many times a potential sale of a product exceeds the costs of running a campaign for it. Learn the methodology of the study and find out how advertising in Listonic influences the effectiveness of advertising campaigns.

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July 12, 2021

4 minutes

Build a Hydration Habit with Waterful

Meet our adorable octopus, the app hero of our smart drink water reminder.

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June 27, 2021

1 minute

Listonic Became the First Company in Poland with DAR Certificate from Nielsen!

Nielsen Media is a global measurement and data analytics research company. DAR (Digital Ad Ratings) certification proves high quality of sold advertising space in Listonic.

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July 14, 2014

1 minute

What salty snacks do Poles buy?

Chips in the first place, and salty sticks in. . . the fifth. We checked how Poles plan their purchases of salty snacks and there were plenty of surprises!

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July 8, 2014

2 minutes

What yoghurts do Poles buy most often?

Danone dominates Polish shopping lists. Zott and Monte are right behind. Bakuś is the leader in the category for children. Check out what else we learned about yoghurt during this week's analysis!

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May 3, 2014

1 minute

Most popular chocolate brands on shopping lists

91% of Poles buy sweets regularly and for most of them, they are a permanent element of their diet. What brands of chocolate do we reach for most often?

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