Latest news on digital advertising

We want to share with you our knowledge and discoveries.
Learn about advertising, apps and the FMCG industry.
We base our analyses of consumer trends on data from Listonic shopping lists.


September 29, 2021

3 minutes

Analysis of shopping lists for plant-based diets

More than 20% of Poles identify themselves as vegetarians or vegans. So which substitutes for animal products appear most frequently on our shopping lists? Find out!

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August 13, 2021

2 minutes

Advertising Based on Shopping and Culinary Preferences? Discover Grocery Magnet!

Thanks to our tool, we are able to run effective, wide-ranging campaigns for producers of food and non-food products. Explore Grocery Magnet's advertising possibilities!

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August 10, 2021

2 minutes

Polish Shoppers Behavior is Changing

The events of 2020 have made their mark not only on the minds of customers but also on the way they plan their purchases. See how the Covid-19 pandemic changed the shopping preferences of many Poles.

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August 4, 2021

2 minutes

ROI Estimation – How Many Times Potential Sales Exceeds Costs of a Campaign in Listonic

ROI estimation is information about how many times a potential sale of a product exceeds the costs of running a campaign for it. Learn the methodology of the study and find out how advertising in Listonic influences the effectiveness of advertising campaigns.

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July 14, 2014

1 minute

What salty snacks do Poles buy?

Chips in the first place, and salty sticks in. . . the fifth. We checked how Poles plan their purchases of salty snacks and there were plenty of surprises!

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July 8, 2014

2 minutes

What yoghurts do Poles buy most often?

Danone dominates Polish shopping lists. Zott and Monte are right behind. Bakuś is the leader in the category for children. Check out what else we learned about yoghurt during this week's analysis!

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