For over 12 years, the Listonic app has been helping people all over the world organize shopping trips and cut down expenses. The app is particularly popular in the United States. Thanks to wide interest in the States, Listonic has been selling ads for FMCG brands and products there for more than 4 years now.
Ads displayed in the English version of the app do not differ in format from the Polish creatives. The banners have buttons that allow customers to easily add an advertised product directly to their shopping list. Both in Poland and in the USA, it’s best to advertise FMCG products in the app.
The most advertised products in the US are:
- ready-made meals
- sauces and dips
- sweets and snacks
- dried fruit and nuts
- ready-made food
- dairy products
Very often we retarget outside the Listonic app to strengthen the advertising message. A customer sees an ad for yogurt several times a month on a shopping list, and a similar ad appears on other apps and mobile websites. Retargeted ads also include a button to add the product to your shopping list.
Here’s an example of such a banner:
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