In 2021, Listonic Ads teamed up with a new German partner, Offerista. Together they ran targeted Bundesliga campaigns to customers in Germany, in the Listonic and Sales and Deals apps.
Offerista used placement in the Listonic app to help users see the campaign even before they start planning shopping. Bundesliga also used a rectangle ad (300×250) in Sales & Deals, between pages of promotional newspapers. In such apps, users look for shopping inspiration and decide what to buy and where.
Users open the app to view offers, so other messages that will connect with their interests will also attract their attention.
A campaign for the sports streaming platform Sky Tickets confirmed the effectiveness of this form of advertising. The ad was tapped twice as often as the same format in campaigns in Poland. This is due to the Germans’ great interest in sports, including watching Bundesliga.
Check out advertising campaigns of retail chains.
