Welcome to our blog!

Latest news on digital advertising

We want to share with you our knowledge and discoveries.
Learn about advertising, apps and the FMCG industry.
We base our analyses of consumer trends on data from Listonic shopping lists.

Enjoy!

Advertising Based on Shopping and Culinary Preferences? Discover Grocery Magnet!

August 13, 2021

2 minutes

Advertising Based on Shopping and Culinary Preferences? Discover Grocery Magnet!

Thanks to our tool, we are able to run effective, wide-ranging campaigns for producers of food and non-food products. Explore Grocery Magnet's advertising possibilities!

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Trends in the Advertising Industry – Tracking Codes

August 13, 2021

11 minutes

Trends in the Advertising Industry – Tracking Codes

Along with the development of online advertising, many tools have been created to make it easier to understand how customers react to the advertising message. Find out what "Ad Effectiveness Tracking Codes" are and how to use them!

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Get Your Brand Noticed with Native Formats

August 12, 2021

2 minutes

Get Your Brand Noticed with Native Formats

At Listonic Ads, we know how hard it is to get your ad noticed by the right audience at the right time. That is why we have native formats in our advertising offer.

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Polish Shoppers’ Behavior is Changing

August 10, 2021

2 minutes

Polish Shoppers’ Behavior is Changing

The events of 2020 have made their mark not only on the minds of customers but also on the way they plan their purchases. See how the Covid-19 pandemic changed the shopping preferences of many Poles.

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ROI Estimation – How Many Times Potential Sales Exceeds Costs of a Campaign in Listonic

August 4, 2021

2 minutes

ROI Estimation – How Many Times Potential Sales Exceeds Costs of a Campaign in Listonic

ROI estimation is information about how many times a potential sale of a product exceeds the costs of running a campaign for it. Learn the methodology of the study and find out how advertising in Listonic influences the effectiveness of advertising campaigns.

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Momly – a Stress-free Pregnancy

July 14, 2021

2 minutes

Momly – a Stress-free Pregnancy

Weekly pregnancy information, medication reminders and 3D visualizations of your baby. Explore Momly's features!

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    Ads on shopping lists and in magazines: FAQ

    What are the most common Listonic Ads campaigns?

    We sell ads on Listonic shopping lists, in Sales & Deals, and in campaigns run in a programmatic way based on Listonic data and data from partners: Grocery Magnet. Most often, we advertise products that you find in grocery stores and grocery chains themselves.

    We work with:

    • Food and beverage brands, including salty and sweet snacks, beer, juice, water, sodas, frozen products, convenience foods, dairy and yoghurt, sweets, fish, meat, coffee and tea, sauces and condiments, baby food, fit and vege products, oils and oils.
    • Grocery retail chains, but also home and garden and drugstore and convenience/proximity.
    • Brands of cosmetics and cleaning products homecare: soaps, shampoos, creams (for women and men) shaving products and utensils, dishwasher tablets, glass cleaners, washing, rinsing, fabric softeners, toilet cleaning products.
    • Manufacturers of pet food and products, especially for dogs and cats.

    And also with:

    • Financial industry: banks, insurers.
    • Telecommunications industrymobile phone networks, with a focus on new offerings and dedicated family offers.
    • Entertainment industry: streaming platforms, television, and film producers,
    • Domestic appliance and electronics industry, including small and large appliances: manufacturers of cookers, vacuum cleaners, kettles, coffee makers, televisions, smartphones and smartwatches.

    Listonic Ads media reaches household purchase decision-makers at a critical time in their purchasing decisions.

    What targeting beyond babyfood and petfood is possible?

    By running ad campaigns in Listonic, Sales & Deals, and Grocery Magnet you can:

    • Target by purchase history, e. g. target ads at people who buy fish, nappies or shaving products.
    • Show advertising messages in the context of selected retail chainsnewsletters, e. g. : only in Biedronka and Lidls flyers, everywhere in drugstore flyers, but not in Auchans flyers.
    • Show advertising in the context of products: e. g. crisps next to beer.
    • Showing your ad when the customer types in what they want to buy. Just like in Google search results. The customer types in shampoo. The manufacturer hints at what kind of shampoo it could be and why this one.

    At Grocery Magnet, we can target groups of people who are responsible for household purchases, looking for appliances, electronics, or dog and cat owners.

    Pots, small appliances, cleaning products, cosmetics - can you measure effectiveness?

    Of course. We examine how often a brand appeared in purchase intentions during the period of an advertising campaign and compare this to a similar period before the campaign. You can also estimate ROI from a campaign by looking at how many times the brand’s products have been added to shopping lists and how many products from that category normally appear on a receipt. In this way, you can measure the performance of advertising campaigns for products that are frequently purchased (there is enough data): soaps, shampoos, washing powders, etc.

    It is more difficult to study the impact of advertising campaigns of household appliances, pots, telecommunication companies, TV platforms, or banks. In the case of such campaigns, we usually look at classic media measures: page views, reach, clicks, CTR and viewability.