Welcome to our blog!

Latest news on digital advertising

We want to share with you our knowledge and discoveries.
Learn about advertising, apps and the FMCG industry.
We base our analyses of consumer trends on data from Listonic shopping lists.

Enjoy!

Build a Hydration Habit with Waterful

July 12, 2021

4 minutes

Build a Hydration Habit with Waterful

Meet our adorable octopus, the app hero of our smart drink water reminder.

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Listonic Became the First Company in Poland with DAR Certificate from Nielsen!

June 27, 2021

1 minute

Listonic Became the First Company in Poland with DAR Certificate from Nielsen!

Nielsen Media is a global measurement and data analytics research company. DAR (Digital Ad Ratings) certification proves high quality of sold advertising space in Listonic.

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What salty snacks do Poles buy?

July 14, 2014

1 minute

What salty snacks do Poles buy?

Chips in the first place, and salty sticks in. . . the fifth. We checked how Poles plan their purchases of salty snacks and there were plenty of surprises!

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What yoghurts do Poles buy most often?

July 8, 2014

2 minutes

What yoghurts do Poles buy most often?

Danone dominates Polish shopping lists. Zott and Monte are right behind. Bakuś is the leader in the category for children. Check out what else we learned about yoghurt during this week's analysis!

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Most popular chocolate brands on shopping lists

May 3, 2014

1 minute

Most popular chocolate brands on shopping lists

91% of Poles buy sweets regularly and for most of them, they are a permanent element of their diet. What brands of chocolate do we reach for most often?

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Ranking of ketchup brands

July 1, 2013

1 minute

Ranking of ketchup brands

The hero of children's meals, the crucial element of all fast food dishes - some even consider ketchup a daily portion of vegetables on their plate. Which ketchups do we choose most often?

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We respond even to the most challenging briefs.

Questions?
Contact us!

We're up for every budget.
We respond even to the most challenging briefs.

    Ads on shopping lists and in magazines: FAQ

    What are the most common Listonic Ads campaigns?

    We sell ads on Listonic shopping lists, in Sales & Deals, and in campaigns run in a programmatic way based on Listonic data and data from partners: Grocery Magnet. Most often, we advertise products that you find in grocery stores and grocery chains themselves.

    We work with:

    • Food and beverage brands, including salty and sweet snacks, beer, juice, water, sodas, frozen products, convenience foods, dairy and yoghurt, sweets, fish, meat, coffee and tea, sauces and condiments, baby food, fit and vege products, oils and oils.
    • Grocery retail chains, but also home and garden and drugstore and convenience/proximity.
    • Brands of cosmetics and cleaning products homecare: soaps, shampoos, creams (for women and men) shaving products and utensils, dishwasher tablets, glass cleaners, washing, rinsing, fabric softeners, toilet cleaning products.
    • Manufacturers of pet food and products, especially for dogs and cats.

    And also with:

    • Financial industry: banks, insurers.
    • Telecommunications industrymobile phone networks, with a focus on new offerings and dedicated family offers.
    • Entertainment industry: streaming platforms, television, and film producers,
    • Domestic appliance and electronics industry, including small and large appliances: manufacturers of cookers, vacuum cleaners, kettles, coffee makers, televisions, smartphones and smartwatches.

    Listonic Ads media reaches household purchase decision-makers at a critical time in their purchasing decisions.

    What targeting beyond babyfood and petfood is possible?

    By running ad campaigns in Listonic, Sales & Deals, and Grocery Magnet you can:

    • Target by purchase history, e. g. target ads at people who buy fish, nappies or shaving products.
    • Show advertising messages in the context of selected retail chainsnewsletters, e. g. : only in Biedronka and Lidls flyers, everywhere in drugstore flyers, but not in Auchans flyers.
    • Show advertising in the context of products: e. g. crisps next to beer.
    • Showing your ad when the customer types in what they want to buy. Just like in Google search results. The customer types in shampoo. The manufacturer hints at what kind of shampoo it could be and why this one.

    At Grocery Magnet, we can target groups of people who are responsible for household purchases, looking for appliances, electronics, or dog and cat owners.

    Pots, small appliances, cleaning products, cosmetics - can you measure effectiveness?

    Of course. We examine how often a brand appeared in purchase intentions during the period of an advertising campaign and compare this to a similar period before the campaign. You can also estimate ROI from a campaign by looking at how many times the brand’s products have been added to shopping lists and how many products from that category normally appear on a receipt. In this way, you can measure the performance of advertising campaigns for products that are frequently purchased (there is enough data): soaps, shampoos, washing powders, etc.

    It is more difficult to study the impact of advertising campaigns of household appliances, pots, telecommunication companies, TV platforms, or banks. In the case of such campaigns, we usually look at classic media measures: page views, reach, clicks, CTR and viewability.