In 2020, we run over 500 ad campaigns in our apps, reached millions of users, and increased the number of additions of advertised products to shopping lists from a few to over 90%.

fmcg case studies

Advertising Campaigns for FMCG Products

How to advertise FMCG products? Banners, shopping list prompts, text ads, or maybe ad insert? These are only a few of the available advertising formats for the FMCG brands.

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Advertising with Listonic in the USA

The Listonic app, known all over the world, is particularly popular in the USA. Find out how you can advertise in one of the largest countries in the world.

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Successful Campaigns of Dia Espana on Grocery Magnet!

A popular Spanish retail store joined the list of foreign brands promoting their products in Grocery Magnet.

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Advertising campaigns of retail chains

It has been more than two months since the beginning of the Covid-19 outbreak. Listonic team conducted several successful marketing campaigns for brands and FMCG chains. In this article, you will find a brief study of campaigns for retail chains.

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Bundesliga in Listonic

In 2021, Listonic Ads teamed up with a new German partner, Offerista. Together they ran targeted campaigns for Bundesliga!

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The Hungarian Ministry of Tourism Chooses Grocery Magnet!

The number of foreign clients using Grocery Magnet continues to grow.

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    FMCG Advertising: FAQ

    Whom do Listonic ads work with?

    FMCG brands, chemicals, cosmetics, retail chains, manufacturers of household products, and the financial, entertainment, automotive industry.

    Ads on shopping lists and in store flyers work well for all products that can be bought in grocery stores, but also in shopping malls. Our users are people responsible for household purchases — families, often with children.

    Ads in Listonic and Sales & Deals work well for brands from many industries: food, dairy, cold cuts, fit and vege products, sodas, juices, coffee, tea, pasta, beers, salty snacks, healthy food, baby food, pet food, chemicals, products for dishwashers, cosmetics, OTC medications, and many others.

    We have hundreds of successful cases we’re proud of. Email us, we’ll be happy to send you examples of cases for your industry, including competitor campaigns.

    What will my brand gain from working with Listonic Ads?

    Shopping list ads have a significant impact on FMCG brand sales. Ads in store flyers help you build brand awareness, and your users discover new products. The ads are also a good medium to collect leads in contests and other activations for FMCG/CPG brands also for & retail chains.

    In Listonic, the advertising message reaches the customer when they are in a shop or when they realize they’re missing the advertised product. There are few moments in the week when advertising can help and drive a shopper to choose a particular brand — Listonic Ads give you the opportunity to make an impact in these moments.

    Example 1: An advertisement for pasta is shown to a customer at home when they reach into the cupboard for pasta. They’ve run out of pasta, so the customer adds pasta to the shopping list. Pasta ads show up.

    Example 2: An advertisement for toilet paper is shown to a customer when they are in the store, putting products into their basket.

    Google calls such moments “micro-moments. Listonic can show the estimated impact of ads on sales of advertised FMCG products.

    The ad is displayed in a brand-safe context. It’s highly visible, and not lost in multiple creatives in proximity  as is the cases on the traditional web.

    What results can my brand expect?

    For campaigns for products in large food categories, we measure and report the impact on sales for competing brands and sales changes in that category. The data can be summarized weekly and is available quickly: from a few hours to several days after the end of each week.

    In Listonic Ads, it is also possible to estimate the value of sales and ROI of an advertising campaign, using sales data from retail chains in modern trade and traditional trade stores.

    In addition to extra reports, we also provide a report with standard media metrics: reach, clicks, views, CTR, viewability. Mobile ads in our apps can be measured by third party codes/tools.

    The categories for which we can provide extended reports with business metrics:

    • Drinks: beverage; juice, fruit drinks; energy and isotonic drinks; mineral and spring waters.
    • Sweets and snacks: chocolate; pralines and candies; bars; salty snacks; biscuits; gums, lollipops.
    • Medications: cold remedies; painkillers.
    • Spices: seasoning, mixes.
    • Cooked meats.
    • Dairy products: milk; cream; yoghurts and milk drinks; desserts and cheese, curd, buttermilk.
    • Frozen: frozen vegetables and fruit; frozen foods; frozen fish; ice cream; frozen pizza; frozen fries.
    • Coffee: coffee; chicory coffee.
    • Tea;
    • Cocoa;
    • For children: baby milk; porridge, gruel; wet wipes; laundry detergents; cosmetics; pampers, diapers; toothpaste.
    • For animals: dog food; cat food.
    • Dry goods: rice; groats; sugar; flour.
      Breakfast productscereals; muesli, granola, oatmeal; bread, rusks, rice wafers; breakfast snacks.
    • Cheeses: yellow cheeses; white cheeses; blue-veined cheeses.
    • Butters, margarine and mixes: butter.
    • Alcohol: beers.