Standards, privacy and transparency at Listonic Ads

IAB Poland

A visible presence in the Polish digital advertising market

Listonic Sp. z o.o. is a member of IAB Poland, the organization representing companies active in Poland's interactive advertising market. Our public directory entry gives international advertisers, agencies and retail partners a direct way to confirm the legal entity behind Listonic Ads and its participation in the local industry ecosystem.

IAB Europe TCF

Listonic is TCF Vendor 884

Listonic is registered in the IAB Europe Transparency & Consent Framework. TCF is a technical standard used to communicate information about processing purposes and user choices between publishers and technology vendors in the digital advertising ecosystem.

Vendor ID 884 enables publishers and technology partners to identify Listonic unambiguously in TCF configurations, documentation and integrations. Listonic Sp. z o.o. participates in the IAB Europe Transparency & Consent Framework and complies with its Specifications and Policies as Vendor ID 884.

IAB Privacy

A signatory to the IAB Multi-State Privacy Agreement

Listonic Sp. z o.o. is a signatory to the IAB Multi-State Privacy Agreement (MSPA). The MSPA supplies common contractual terms for advertisers, agencies, publishers and technology providers to support covered digital advertising transactions in the United States.

For covered transactions, the agreement creates a contractual relationship between participating signatories and supports the flow of privacy-related information across the advertising chain. This status complements the legal, technical and contractual arrangements defined for a particular project. Listonic's entry can be verified in the official MSPA Identification List maintained by IAB Tech Lab.

Listonic Ads campaigns

Information that can support campaign delivery and measurement

Listonic Ads operates in digital environments connected with purchase planning. Depending on the product, market, media environment and campaign design, relevant information may include:

• shopping-list context, product categories and offers viewed;
• interactions with advertising formats and shopping-related content;
• campaign events such as an impression, click or addition of a product to a list;
• aggregated results used to measure and report campaign outcomes.

Not every campaign uses the same information or measurement method. The scope depends on the objective, delivery environment, market, available methodology, applicable legal basis and the arrangements agreed with the partner.

User privacy choices

Different markets require different legal and technical mechanisms

We assess privacy requirements for the relevant market, service and Listonic's role in the activity. A technical signal communicates a choice; the applicable law determines what that choice means and which obligations follow.

In Europe, TCF can communicate information about user choices in the advertising ecosystem, while the GDPR governs the applicable rules for processing personal data. In some US states, choices concerning sale, sharing or targeted advertising may be communicated through a universal opt-out mechanism such as Global Privacy Control. When such a choice applies to Listonic and the activity in question, we account for it in a manner appropriate to our role, including when it reaches us through a partner or an applicable technical protocol.

Our approach

How we scope campaign data and privacy choices

For advertisers, agencies and retailers

Practical reference points before a campaign or integration

A partnership with Listonic Ads can begin with information that procurement, media, technical and privacy teams can verify and turn into project-specific arrangements:

• the legal entity behind the offer can be identified clearly;
• IAB Poland membership can be checked in the official member directory;
• TCF status and Vendor ID 884 can be checked in IAB Europe records;
• MSPA signatory status can be checked in the IAB Tech Lab register;
• data scope, participant roles and measurement methods can be defined for the engagement;
• privacy information is available in public documentation.

This makes the page useful as a due-diligence starting point. Final requirements still depend on the actual campaign design, integrations, data flows, markets and contracts involved.