Most popular chocolate brands on shopping lists

Most popular chocolate brands on shopping lists

May 3, 2014

1 minute

This year’s analysis of shopping lists of Listonic users has shown that among the well-known chocolate brands on the Polish market, Milka appears most often.

According to a KPMG report on the confectionery market in Poland, as many as 91% of Poles buy sweets regularly and for most of them, they are a permanent element of their diet. From boosting our mood to making the perfect christmas or birthday gift, chocolate plays a very important role in our lives. This is what prompted us to analyze which brands of chocolate appears most often on our users’ shopping lists. So we created a most popular brands ranking!

Popularity of individual brands of chocolate on shopping lists

It turned out that with over 50% share of all entries with a specific brands, Milka ranks first. The second is the Wedel brand (18.64%) and the last one on the podium – Lindt (8.44%). These brands that dominated our ranking this year. Brands such as Wawel and Alpen Gold are also among the most popular chocolates purchased in Poland.


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