This year’s analysis of shopping lists of Listonic users has shown that among the well-known chocolate brands on the Polish market, Milka appears most often.
According to a KPMG report on the confectionery market in Poland, as many as 91% of Poles buy sweets regularly and for most of them, they are a permanent element of their diet. This prompted us to analyze which chocolate brand appears most frequently on our users’ shopping lists.
Popularity of individual chocolate brands on shopping lists
It turned out that with more than 50% of all entries featuring a specific chocolate brand, Milka comes first. The second in the table is Wedel (18,64%) and the last on the podium – Lindt (8,44%).