We checked how Poles plan their purchases of salty snacks. We thought that chips, crisps and salty sticks were the TOP 3 but the reality was different.
Chips do indeed lead among salty snacks on shopping lists, but nuts, crisps, sunflower seeds and salty sticks right behind them!
Share of snack types in all planned salty snack purchases
Sales of salty snacks (Industry Food Magazine data)
Impulse or planned purchase?
To see which types of snacks manufacturers and traders effectively influence in-store purchases, we have prepared a comparison of planned purchases with sales data. It’s apparent that we plan peanut and popcorn purchases in our homes, and in-store activities don’t seem to have as much bearing on the decision to buy these products as they do on chips. This doesn’t mean that in-store activities don’t have an impact on brand choice by those who have already planned their purchase.
Impact on shopping decision
Quantitative share of sales
Value share of sales
|Salty sticks & pretzels|
What brands do Poles choose most often?
In terms of brands, Lays chips are by far the most popular, followed by Lajkonik salty sticks, crackers, pretzels and Cheetos crisps, then Beskidzkie salty sticks (although the company also produces chips, popcorn and crackers).
Share of individual brands on shopping lists
Finally, an interesting fact: only 7. 6% of people planned to buy nuts during the study period. 🙂